The BBC reached 17.2 million viewers across television and iPlayer during its coverage of the European Athletics Championships. Total viewing time across the broadcaster's platforms reached 63 million hours. The highest five minute peak audience was 4.2 million for the men's 4 x 400m final.
Digital engagement included 5.2 million requests to the BBC Sport website. Video content produced by the broadcaster generated 46 million views across social platforms. An additional 2.4 million views were recorded for highlights and clips on the BBC Sport YouTube channel.
The event saw Amy Hunt become the first athlete to win four gold medals at a single European Athletics Championships. Georgia Hunter Bell won gold in the women's 1,500m. Dina Asher-Smith became the most decorated athlete in the history of the championships. Great Britain finished second in the overall medal table.
Alex Kay-Jelski, Director of BBC Sport, confirmed the audience figures across TV, audio, digital, and social media platforms. The broadcaster has further athletics programming scheduled for August and September. This includes the Diamond League in Zurich on 27 August, the Ultimate Championships from 11 to 13 September, and the Great North Run on 13 September. Additional coverage will be provided via BBC Radio 5 Live and BBC Sounds. The broadcaster also has coverage scheduled for Athlos on 18 September.