The BBC and ScreenSkills have co-published a study titled Creator Skills: Progression, Provision and Priorities. Conducted by Olsberg•SPI, the research analyzes the digital content creator (DCC) sector through engagement with creators and screen industry representatives across the UK nations and regions. The report examines the overlap between creator skills and those used in the traditional film and television sectors.
The findings indicate that creators primarily acquire skills through peer mentoring and informal practice based learning instead of formal training. While digital platforms offer lower geographical barriers to entry than film and television, the report states that access to industry networks remains concentrated in London and other large cities. The study identifies platform literacy, storytelling, and audience communication as critical skills that distinguish successful creators from those with basic technical production abilities.
As creators scale their operations, the report notes an increased requirement for skills in intellectual property, law, finance, and employment management. These needs become prominent when creators enter commercial partnerships or hire staff to protect original formats. The study also identifies online safety, harassment, and isolation as primary challenges to career sustainability, particularly during periods of rapid audience growth.
The report identifies a convergence between the traditional screen industry and the creator community. It notes a requirement for cross sector transition for DCCs moving into film and television and for industry professionals moving into digital first production. Lisa Opie, executive chair of ScreenSkills, stated that the digital content creator sector contributes over £2.2 billion to UK GDP. The sector supports thousands of jobs across the creative economy.