Channel 4 and Paramount have entered into a partnership to integrate advertising sales for Channel 4 and Channel 5. This agreement marks the first time these two public service broadcasters have combined their sales operations. The arrangement allows advertisers to buy across the combined inventories of both networks.
The partnership provides brands with access to a combined portfolio of British television content and international titles. This joint offering enables advertisers to reach audiences across both platforms through a single commercial framework. The deal covers the advertising assets of both Channel 4 and Channel 5.
The commercial agreement focuses on leveraging the reach of the two broadcasters to attract larger advertiser spends. It combines the domestic output of Channel 4 with the international and domestic content available via Paramount on Channel 5. The partnership operates across the linear and digital estates of both broadcasters.
Both Channel 4 and Channel 5 hold public service broadcasting status in the United Kingdom.